Cutex has launched an innovation in nail care – a new polish remover named Cutex Twister with SPA Formula. And, it’s packaged in a jar, not a bottle.

The product was developed due to the popularity of glitter polishes and dark lacquers that can be time-consuming to remove.

John Mandelker, president of Cutex Brands, commented: “Consumers love how effective Cutex SPA Formula is when it comes to removing stubborn nail color. Developing Twister was a natural fit. It’s the perfect solution for those frustrated with the mess and hassle of using multiple cotton balls to remove dark or glitter nail polish. With Twister all of the tools are in one place, truly making it the fastest path to healthier nails.”

The Innovative Package

Cutex is calling Twister a “one-stop remover jar” unlike anything else on the market. The brand was already selling a very similar product since last year – Cutex Instant Jar Nail Polish Remover, which won a Reader’s Choice award for “Best Nail Gadget of the Year” in 2014 by TotalBeauty.com.

The new product is called Twister with SPA Formula, and the new package’s design includes a new bristle brush embedded in the sponge, which makes it more effective on the most stubborn colors, such as glitter. The new packaging enables users to soak and scrub their nails, the brand says. Not that much scrubbing is necessary, however, since the sponge is soaked in Cutex SPA Formula, which was developed to work quickly and effectively.

“The new brush in Twister is like a team of little fingers gently scrubbing away at that stuck-on polish,” said Barbara Hershfelt, Director of Sales and Marketing for Cutex Brands.

PHOTOS: By Painted Ladies. See the review and more photos by the blog, Painted Ladies.